I love rubbish tabloids, breakfast tv and X-Factor. I know I should read the Times, listen to Radio Four and get out more on a Saturday night, but that’s me. And because of my terrible taste in media entertainment I find I have a lot of sympathy with one Simon Cowell.

In the lead up to the live X-Factor shows Simon (and his fellow judges) listens to act after act who think they can sing. He knows they’re never going to make it – hell, we know they’re never going to make it – yet week after week these poor, sad, deluded acts turn up convinced that they’ve got what it takes to break into the big time. I don’t know about you but I feel like screaming at my tv, “ listen to yourself, you’re rubbish, you can’t sing”. Yet despite the obvious they react with fury when Simon tells them, “listen to yourself, you’re rubbish, you can’t sing”.

I can relate to Simon sometimes. Writers approach me and they seem to have no idea as to how they rate, as writers, in the general scheme of things. More often than not they haven’t looked at the current market and have written something that is wildly unoriginal. Sometimes they have looked at the market and written something that is inadequate. Other times would-be authors are simply illiterate and make the most basic of grammatical mistakes, even in their covering letter or email.

And yet, and yet…

I remember when I was first starting out in this business. At the time I was fiction editor on a popular teenage magazine and a certain George Michael turned up at our office for an interview apologising profusely that the other half of Wham couldn’t make it that day. What losers I thought. They’re just another wannabe pop act and they’ll never make it. How wrong was I!

Which is why I now never give up on would-be authors if they have sufficient self-belief. It’s not all about pure talent no matter how much we’d like it to be. Sometimes it’s about hard work, application and perseverance. Jedward bring it on!